Days

Hours

Minutes

Spark Your Expansion

Discover, connect, and grow at MJ Unpacked—the national cannabis conference & expo curated for licensed operators and investors to elevate their businesses and ignite new opportunities.

“MJ Unpacked was single-handedly the best conference I have ever attended in any industry. The quality of the content and networking far exceeded my expectations. I will not miss a future MJU event.” — Daniel Luebke, Partner, Heylo

Next Up: Atlantic City

May 4 – 6, 2027

Hard Rock Hotel, Atlantic City, NJ

Just Wrapped: Kansas City

Oct. 14 – 15, 2026

Thank you to everyone who joined us at the Sheraton Crown Center!

Why Exhibit or Attend MJ Unpacked?

Build Powerful Connections

MJ Unpacked is a focused, highly curated, and intimate event. Connect with vetted license holders with the title manager and above from around the country and accredited investors actively investing in the industry. Forge invaluable partnerships at this cannabis conference and tap into an exclusive well of expertise.

Collaborate and Create

Gain fresh perspectives and new ideas united by a shared vision of growth and success. Each conference session addresses the most pressing topics for license holders today. The Experience Hall showcases new products and gives you market intel and the latest trends. You will meet thought leaders, get expert insights, and discover new partnerships.

Access Capital

Whether you’re seeking investment to catapult your brand to new heights or looking to invest in the next big thing, MJ Unpacked is brimming with opportunities. Connect with an accredited audience of HNW individuals, family offices, and VCs, and meet face-to-face to talk through your vision. Investors gain valuable market intel before accessing deal flow.

Thank You To Our Kansas City Sponsors

Strategic Partners
Spotlight Sponsors
Trailblazer Sponsors
Spark Sponsors

Participants of MJ Unpacked Kansas City To-Date

What Participants Say After the Event

Derek Stucki, VP Business Development

Cannabusters

“My first MJU and the show was better than anything I’ve attended or exhibited in a long time. You have a customer.”

Meyon Wiggins, CEO

Memes Danckk World

“ The event has been amazing. It's been my full circle moment, coming back from MJ Unpacked ‘24, being one of your awardees from the social applicant program at that time. To working the business, getting it going, and now being operational and being able to come back and talk about that. It's been amazing.”

Davis Tiburzi, Founder and CEO

Cannazip

“ MJ Unpacked has done a great job at curating all the biggest players in the space. Making those connections that are meaningful, especially with key staff from each of its companies. We're really happy. Every year is getting better and better, and we look forward to what next year will bring.”

Brian Kingsley, Managing Director

Tassajara Holding Company

"Out of all the conferences I go to, this is the one where I actually get deals done."

Yasha Kahn, VP

MCR Labs

"MJ Unpacked was awesome. Thank you for organizing such a great event and inviting the science community to participate!"

Taylor Martin, Owner

Maryland's Cannabis Reserve

"I have been to just about every expo, conference, and cannabis themed professional event on the East Coast. You guys win. Hands down, the most fun, the best representation of cannabis culture blended with professionalism, and some of the best talks with valuable information. Not to mention the catering of attendees and networking therein.

Markita Wilburn, Medical Director

Maitri Medicinals

"I want to express my sincerity when I tell you these past few days have been THE BEST cannabis convention days and interactive experiences that I have ever had the pleasure of attending. The details were EVERYWHERE and did not go unnoticed...Wednesday night at Steel Pier was a night that I had fancied for far too long. There was not one person who wasn't smiling! And, to finish off the week, the MJU Cup Awards was a dope ass event!"

Spencer Belz, COO

Sunny Tien

"MJ Unpacked was the best week of my entire professional cannabis career to date."

Daniel Luebke, Partner - Head of Customer Success

Heylo

"MJ Unpacked was single-handedly the best conference I have ever attended in any industry. The quality of the content and networking far exceeded my expectations. I will not miss a future MJU event."

Anna Schwabe, PhD, Associate Lecture Professor

University of Colorado Boulder

"MJ Unpacked has truly distinguished itself from the stale, conventional B2B conferences. As the industry matures beyond the initial green rush, conferences are adapting, and this is at the forefront of this evolution."

Kristen Foley, Director of Business Development

Melt-to-Make

"I’ve exhibited at over 30 shows in the past three years, and this is where I’ve closed the most business."

Marty Higgins, CEO

Urbana

"MJ Unpacked delivers an unparalleled experience for retailers with content that attracts high-caliber industry professionals focused on retailers and brands. See you at the next show!"

A Smaller Room. Better Business.

MJ Unpacked is built for retail and brand executives, and for the investors who work with them. Every attendee is vetted, the floor is laid out for real conversations, and the programming stays focused on what operators actually deal with. It’s the event for people who come to do business.

Catch the Conversations You Missed

Watch recorded sessions from past MJ Unpacked events, from deal readiness and genetics to what drives female cannabis consumers. Real insight from the people doing the work.

From Discovery to Loyalty: Winning with Women in Cannabis

Description

Women are among the most influential decision-makers in cannabis, driving purchasing, repeat behavior, and brand advocacy. Yet the industry often misunderstands what motivates them. This session examines how female consumers engage with cannabis today – how they discover products, define quality, and build lasting brand relationships across wellness, retail, and lifestyle use cases. Panelists will unpack what meaningful engagement actually looks like and how brands and retailers can evolve their approach to better serve this audience.

Deal Ready or Deal Killer? What Buyers and Lenders Evaluate First

Description

Many cannabis companies believe they are prepared for M&A or new capital, yet most deals stall before serious diligence even begins. This session reveals how buyers, lenders, and investors quickly assess opportunities in today’s market and why companies are often disqualified early. Panelists will unpack the most common data room red flags, the realities of EBITDA normalization in cannabis, and how cap table complexity and weak governance quietly derail transactions.

What's in the Cut? Genetics, Breeding, and Long-Term Cultivar Success

Description

Genetics sit at the foundation of cannabis quality, performance, and innovation, yet the industry faces growing risks of genetic erosion as commercialization scales. In this session, experienced breeders and cultivation experts will examine strategies for preserving genetic diversity, stabilizing traits, and maintaining legacy cultivars while meeting modern production demands. The discussion will dive into phenotypic selection, trait heritability, and the challenges of breeding for consistency, resilience, and expression across environments.